In Italy the app economy close to 2% of GDP

PIn Italy the total value of the economy linked to the application of the penalty of 25.4 billion, equivalent to 1.6 percent of GDP. It will rise to 40 billion in 2016 equal to 2.5% of GDP: the estimate is contained in an investigation by the Itc observers of the Politecnico di Milano. According to the survey, the mobile has to created a virtuous circle in Italy: smartphones and tablet will come to 45 and 12 million shares at the end of 2014, the sales of digital content (games, news) of mobile devices has grown by more than 30%./PP”This issue has allowed innumerable opportunities for companies to manage via ‘mobile’ relationship with their customers and automate and make more efficient business processes. Grows a new portion of the economy that we call ‘ Mobile App Economy “amp; says Andrea Rangone, Coordinator of the observers of ICT of the Politecnico di Milano.This market-adds-is expected to grow thanks primarily to boost generated by the growing use of mobile and mobile e-commerce payment”./PPThe survey of the Politecnico di Milano also describes the habits of ‘ mobile surfer, those who navigate on a mobile device: one in three has downloaded the application in your smartphone; one in five has purchased at least one product or service; four out of five interacting with ads for mobile devices; one in two would like to use them as payment instead of credit card./PP”In this scenario – highlights important research role will be played by boot, able both to create new business models became directly to the final consumer, it is to support companies in their process of transformation ‘mobile’ and digital.” More than 600 have been beyond 2013 those funded at the international level “.”/P
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