Twitter leads social tv in Europe

POnly two years ago, a University of Michigan research had argued that it navigates the Tablet while watching TV can be an indicator of anxiety and depression. Since “water under the bridge” has passed much: ‘tweet’ published a time to play a little to make opinion and a bit of narcissism have assumed an increasingly important role in the evaluation of the programmes of the small screen. And family has become the term ‘social tv’ which shows the interaction between the Internet and television. Twitter USA has reached an agreement with Nielsen, the company that measures listening. And it plans to extend this strategy to Europe./PPTo 140-character micro-blogging has bought two companies, SecondSync and Mesagraph, dealing with monitor differently way interactuarcon with the social network viewers in tv programs. SecondSync is a British company, a distributor of products for television stations to advertisers, able to measure conversations that grow in the microblog referred to programs on the air. Mesagraph is a Parisian company that provides analytical data on French television with a view to the specific interaction between viewers and social networks, Twitter in particular. In the United States before the agreement with Nielsen Twitter has conducted a series of experiments with some media to understand how the public is focused on the choice of programmes. Recently reached an agreement with Comcast and Nbc Universal to start the function view, a ‘ button that appears in the tweet’s network to tune the program aired. A kind of remote control function.BR/P
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